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Understanding Metrics in Universal Analytics vs. Google Analytics 4

  • VendorMaria Fiorini

Description

This Quick Guides summarizes how metrics differ between Universal Analytics and GA4, ensuring your updated Google Analytic experience is easy.

June 2023, Google Analytics Universal was phased out and replaced entirely with the new and improved Google Analytics 4 (GA4). 
Data from Google Analytics Universal will be archived for several years, however to continue using Google Analytics, all Google Analytic Universal accounts were required to transition the new GA4 version by June 2023.


Although GA4 is considerably intuitive for experienced users, several metrics and definitions have been modified. 

Additional Quick Guide Details:

Use this Quick Guide:

- As a reference to understand metrics in Google Analytics Universal compared to Google Analytics 4
- To train staff who are familiar with Google Analytics Universal 
- Improve data analysis on Google Analytics 4

Page Count: 3 pages

Format: PDF

Requirements:
- No SEO or technical experience is required to understand this Quick Guide
- A computer and online connection
- Basic computer skills

Where's my download?
Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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$6.99

This Quick Guides summarizes how metrics differ between Universal Analytics and GA4, ensuring your updated Google Analytic experience is easy. June... Read more

Description

This Quick Guides summarizes how metrics differ between Universal Analytics and GA4, ensuring your updated Google Analytic experience is easy.

June 2023, Google Analytics Universal was phased out and replaced entirely with the new and improved Google Analytics 4 (GA4). 
Data from Google Analytics Universal will be archived for several years, however to continue using Google Analytics, all Google Analytic Universal accounts were required to transition the new GA4 version by June 2023.


Although GA4 is considerably intuitive for experienced users, several metrics and definitions have been modified. 

Additional Quick Guide Details:

Use this Quick Guide:

- As a reference to understand metrics in Google Analytics Universal compared to Google Analytics 4
- To train staff who are familiar with Google Analytics Universal 
- Improve data analysis on Google Analytics 4

Page Count: 3 pages

Format: PDF

Requirements:
- No SEO or technical experience is required to understand this Quick Guide
- A computer and online connection
- Basic computer skills

Where's my download?
Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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