Quick Guides: Technical Tools

By June 2023, Google Analytics Universal will be phased out and replaced entirely with the new and improved Google Analytics 4 (GA4). Data from Google Analytics Universal will be archived for several years, however to continue using Google Analytics, it's imperative to transition your account to the new GA4 version. Although GA4 is considerably intuitive for experienced users, several metrics and definitions have been modified. This Quick Guides summarizes how metrics differ between Universal Analytics and GA4, ensuring your updated Google Analytic experience is easy. Additional Quick Guide Details:Page Count: 3 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Google's Search algorithm will automatically crawl your website within approximately 90 days. However if you've made significant changes to your website or deletes pages, it's a smart idea to manually submit your site map to Google to ensure your new and improved website is crawled and re-ranked immediately. This will ensure your Search Engine Rank Authority (SERP) remains high and/ or is increased. This Quick Guide explains how to manually submit a site map to Google Search Console within 7 simple steps.Additional Quick Guide Details:Page Count: 2 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Google Lighthouse reports allow you to assess the overall performance of your website (on both mobile and desktop) and provides tips on where to make improvements. As a result, it's essential for digital marketers to regularly run lighthouse reports to ensure their website is SEO-friendly.This Quick Guide provides step-by-step instructions on how to successfully run a lighthouse report.Additional Quick Guide Details:Page Count: 1 pageFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Gift cards can be used to purchase products sold on Instant Marketing Expertise.

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Looking to distribute a press release for your business, but don't know where to start? GlobeNewswire provides press release distribution services globally. They also distribute multimedia content on behalf of thousands of customers including businesses, agencies, non-profits, and more to help you secure media coverage. Access this Quick Guide to learn how to join GlobeNewswire and gain widespread reach on your press release. 

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This Quick Guides simplifies the process of how to implement Schema via the Schema Markup Generator tool available online. Applying Schema to webpages helps businesses improve their Search Engine Rank Position (SERP), making Schema an SEO best-practice.Schema markup is a code applied to web pages to inform search engines such as Google, what the web page is about; helping search engines provide accurate search results to those of us searching the web. Additional Quick Guide Details:Page Count: 3 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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In the past, installing website tracking was limited to web developers who write html. Thankfully, this is no longer the case with Google Tag Manager (GTM). GTM is a dynamic platform that seems complex, however with the right guidance, it doesn't have to be.This Quick Guide outlines how to successfully set up a Tag and Trigger on GTM for understanding the amount of time visitors spend on a web page.Additional Quick Guide Details:Page Count: 3 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Understanding where your website traffic is coming from is a key consideration for digital marketers. This Quick Guide explains the difference between Source and Medium (two popular metrics on Google Analytics) and provides examples of each type. It also explains pairings between Source and Mediums to help you better understand your website data analytics. Additional Quick Guide Details:Page Count: 1 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Creating a Google UTM (Urchin Tracking Module) is a great way to shorten URLs, but most importantly, track behaviour such as clicks on the URL via Google Analytics. This Quick Guide explains how to successfully create and label UTM links. Additional Quick Guide Details:Page Count: 2 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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This Quick Guide outlines how to view your websites performance for each Google Core Web Vital.Additional Quick Guide Details:Page Count: 2 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Quality external links to your website is an essential for SEO. However when links are considered unnatural, artificial or manipulative links point to your website, this can result in Google taking manual action which will negatively impact your SEO. To ensure this does not occur to you, it's important to regularly disavow links to your website.This Quick Guide outlines 4 easy steps to disavowing links to your website. Additional Quick Guide Details:Page Count: 1 pageFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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Several years ago, Google introduced three Core Web Vital metrics to help us further understand and evaluate the performance of our websites. We've done the leg work for you, and summarized each Core Web Vital in a comprehensive chart outlining what the core web vital means, how it's measured and acceptable scores associated with each.Additional Quick Guide Details:Page Count: 2 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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In the past, installing website tracking was limited to web developers who write html. Thankfully, this is no longer the case with Google Tag Manager (GTM). GTM is a dynamic platform that seems complex, however with the right guidance, it doesn't have to be.This Quick Guide outlines how to successfully set up a Tag and Trigger on GTM for understanding the amount of clicks taking place on a web page, pertaining to a certain element (document download, button click, hyperlink etc.)Additional Quick Guide Details:Page Count: 3 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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In the past, installing website tracking was limited to web developers who write html. Thankfully, this is no longer the case with Google Tag Manager (GTM). GTM is a dynamic platform that seems complex, however with the right guidance, it doesn't have to be.This Quick Guide outlines how to successfully set up a Tag and Trigger on GTM for understanding the amount of times form is submitted. Additional Quick Guide Details:Page Count: 3 pagesFormat: PDFWhere's my download?Upon successful checkout, you will receive 2 emails. The first email will provide an order confirmation with receipt. The second email will include a link to the downloadable Quick Guide. You should receive the second email within 45 minutes of purchase. If you do not receive it within 45 minutes, please check your spam folder.

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